Wednesday, September 03, 2014

The Perfect API Storm

Smartphones, tablets and other wireless devices have made it possible for consumers to access the Internet from almost anywhere in the world -- but apps are the tools that specifically drive usage, by offering an easy-to-use interface. As a result, consumers are getting accustomed to accessing the Internet using apps instead of a browser.

Businesses have addressed this change in behavior by serving customers through their mobile devices, which has spurred widespread use of application programming interfaces, or APIs.

From a technical perspective, APIs connect apps to the Web and link apps to other apps (e.g., mashups). From a business perspective, APIs connect companies with their partners, customers, suppliers and other affiliates.

Innovations through APIs have given rise to disruptive services and business models. APIs are one of the driving forces of mobile disruption, and APIs allow businesses to enable new business collaboration and revenue opportunities.

From the article "The Perfect API Storm" by Harry Wang.

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