That’s partly because for much of the last decade, the megapixel race promoted by camera makers has insured that the first – and often only spec – most buyers consider when purchasing a camera is how large its images are. Consumers were told that more megapixels made for a better image. It turns out though that beyond a certain point, increasing the pixel count can actually lead to a lower quality image. Nonetheless, this megapixel myth ensured upgrade envy among a wide range of camera buyers, with newer, higher resolution models being churned out by camera makers on a regular basis.

This metric still has appeal for marketing departments. As Harry Wang, Director of Research at Parks Associates points out, the megapixel race is alive and well in the smartphone camera segment. “Nokia and Sony still tout the high megapixel cameras in their respective smartphone designs,” he says “because megapixel count is still the easiest attribute for a consumer to use to judge picture quality.” And while he sees potential interest from a niche group of “social-photo geeks” in the higher quality images that full frame sensors can provide, he cautions, “It will take years – if it happens at all – for the masses to truly understand this benefit and use it to guide their purchase decision.”

From the article, "New Nikon Df Drops Video, Continues Full Frame Revolution" by Amadou Diallo.

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