On-demand appears to have crossed the chasm: the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of traditional TV, Parks Associates research reveals.

The report, noted that non-linear video accounts for 49% of the video consumed on the TV. And in fact, it already accounts for 60% of TV video viewed by consumers 18-24.

"Growing consumer demand, alongside new over-the-top (OTT) service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices," said Barbara Kraus, director of research at Parks Associates.

Parks Associates research shows consumers are also using connected devices for purposes outside video. Nearly 40% of US broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on it.

From the article "Non-linear nears half of US TV video consumed" by Michelle Clancy.

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