A full 64% of US broadband households have an Internet-connected device, and 55% have an over-the-top (OTT) service subscription, according to research from Parks Associates.

The analyst said that OTT especially is an area poised for strong growth, especially following HBO's announcement that it will launch a stand-alone HBO Go service.

"The HBO OTT service announcement should not really be a surprise given the overall trends in the video service space," said Brett Sappington, director of research at Parks Associates. "HBO has been aggressive in the online space for some time, first testing a direct-to-consumer approach in Europe through HBO Nordic, its OTT video service offering. Competition in this space is set to increase massively as pay-TV providers, broadcasters, cable networks and other content producers introduce new OTT services."

From the article "More than half of US broadband households take OTT" by Rebecca Hawkes.

Next: Non-linear nears half of US TV video consumed
Previous: Pay-TV due to launch 4K in a major way

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.