While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, according to Parks Associates.

Parks Associates expects that more pay-TV providers will deploy the service as a differentiator, especially to woo younger consumers who are more likely to use new pay-TV features, such as TV everywhere and cloud DVR.

This will be more and more important, considering that these same Millennials also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

From the article "Pay-TV due to launch 4K in a major way" by Michelle Clancy.

Next: More than half of US broadband households take OTT
Previous: Amazon gains edge over Netflix in transactional expenditure

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.