Content providers, producers and owners are facing a growing challenge in bringing their live content to the grasp of an ever growing and more demanding TV audience. In addition to the plethora of OTT services with VoD offering, live events and TV channels have an increasingly important role in the fight for consumer attention. According to Parks Associates, 27% of 103 million pay-TV subscribers in the US are interested in TV Everywhere services.

From the article "NORIGIN MEDIA: Why use cloud based solutions for live TV?" by Thomas Campbell.

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