Tuesday, March 31, 2009
North Americans ready to buy connected TV
The International research firm Parks Associates reports that approximately 2.5 million broadband households in the US and Canada are ready to purchase an internet-connected TV if priced at a $100 (€75.7) premium over regular TVs. This figure translates into $250 million in additional revenues for the consumer electronics industry.
Parks Associates’ latest consumer study, Digital Media Evolution, gauges market demand for Internet-connected devices and the applications consumers want to use in conjunction with this new capability.
From the article, "North Americans ready to buy connected TV" by Robert Briel
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