Broadband households in Europe and the US consistently rank ‘primetime anytime VOD services’ as the most valuable service out of all TV 2.0 offerings, according to Parks Associates.

“Online video is not robbing primetime of its audience but supplementing it,” said Jayant Dasari, research analyst, Parks Associates, in a statement. “The majority of US broadband households use online video to catch up on their TV viewing, and 36% of those who pay for Internet video content have increased consumption of primetime television. Moving video from the PC to the TV is a natural progression, one that aligns with consumers’ current behavior.”

“Terrestrial television is still a major source for viewers in many of the major Western European markets including France, Italy, Spain, and the UK,” added Dasari. “Almost 44% of the television viewership in these markets relies on terrestrial services. Digital terrestrial television will continue to play an important role in the TV market in Europe over the next five to ten years.”

From the article, "Global pay-TV subs set to grow" by Robert Briel

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