The pay-TV industry will start to see success in advanced TV advertising beginning mid-2010, with US revenues topping $130 million (€87m) by the year-end, according to research by Parks Associates.

“Major US cable television operators, direct broadcast satellite (DBS) TV providers, and telcos have identified advanced advertising as a key revenue opportunity moving forward,” said Heather Way, research analyst with Parks Associates. “In the short term, digital TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues. In the long term, the investment serves to grow the advertising business segment.”

From the article, "US Advanced TV ad revenues to top $4bn" by Robert Briel

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