The number of US broadband households watching premium online content, including movies and TV shows via the internet, doubled in the last year, according to a new study from Parks Associates. Currently over 25 million US broadband households regularly watch full-length TV shows online, while over 20 million watch movies online.

“Consumer interest in time-shifting content through online portals has increased significantly,” said Jayant Dasari, research analyst, Parks Associates, in a statement. “Close to 40% of broadband households today watch full-length television shows over the internet. Enabling access to content anytime through any broadband-enabled device will be a significant challenge for the service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services.”

From the article, "US online viewing of movies and TV shows doubles in 2009" by Robert Briel

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