According to Parks Associates, 33% of US broadband households want the ability to listen to their music libraries in their cars. There is also a growing demand for navigation, vehicle performance and diagnostics features and, of course, hands-free phone access.

However, only 16% are interested in in-car online video access, even for their passengers.

"One-third of car owners, and over 50% of luxury car owners, now have connected-car capabilities, and most of them use the features on at least a monthly basis," said Jennifer Kent, Senior Analyst, Parks Associates.

"The ability to play MP3 files on the car stereo is most common by far, but communication features such as the ability to listen to texts/e-mail read aloud are becoming more popular. Twenty percent of US vehicle owners in broadband households have this feature."

As well as turning their noses up at video, half of driving households surveyed aren't interested in website access or the ability to access news apps.

"The rapid growth in smartphone adoption combined with the development of a robust app industry has educated consumers on the benefits and possibilities of in-car connectivity," Kent said.

"Smartphone owners are far more likely to value connected car capabilities, and roughly three-quarters of those valuing connected car capabilities have smartphones."

From the article, "One in three households want connected car features." 

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