OTT video services are seeing high adoption rates in the US. According to Parks Associates, 55% of US broadband households subscribe to an OTT video service. Proliferation in IP-based content and the widespread use of OTT applications on smart devices is expected to be the key drivers pushing for the widespread use of OTT video services. Park Associates, a market research and consutling company said that given the current take-up rates on OTT video services, providers of cloud solutions and service providers can expect to see increased market opportunities for their services.

From the article "OTT Video Services Popular Among US Households, Operators Targeting Cloud-based Offerings" by Tara Neal.

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