Drivers appetite for internet connection is closely linked to how easy internet can be brought to the touchscreen and how easy services can be accessed. What a recent research report - Connected Cars: Revenue Opportunities by Parks Associates, a market research and consulting company showed is that, the more accustomed drivers are to using smartphones and the multitude of applications that come with it, the more likely they are to want the same experience while driving.

Park's Senior Analyst, Jennifer Kent, said that at present, over 80% of U.S. broadband households with a mobile phone service have a smartphone. The high percentage of smartphone ownership drives the demand for various applications for in-vehicle use. To illustrate, Park said that when drivers are asked about their interest in having in-vehicle navigation assistance, only 37% of current vehicle owners in U.S. broadband households say to be interested while among smartphone owners, the percentage rose to 48%.

From the article "SmartPhones Influence Demand for 'Connected Car' Services, Stronger Outlook for CarPlay and Android Auto" by Tara Neal.

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