The number of Internet-connected TVs used as networked devices in American homes will nearly triple in 2010, from 2.4 million in 2009 to more than 7 million, according to research presented Aug. 27 by Parks Associates. Consumers will use those connected TVs to access VOD, rent movies and access content on their home PCs.

“The online video services are not compelling enough to convince consumers to cancel their pay TV services,” said Kurt Scherf, VP and principal analyst for Parks Associates. “There hasn’t been a compelling reason to connect more devices to home networks.” He added that premium Web video from companies such as CinemaNow, Netflix, Blockbuster and Amazon VOD is “significantly” on the rise, as those companies allow their content to be distributed on more devices. “One of the challenges facing online video efforts … is windowing,” Scherf said. “It still gives the edge to traditional media.”

From the article, "Parks Associates: Network-Connected TVs To Triple In 2010" by Chris Tribbey

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