Following a first quarter that saw little or no pricing shift on Blu-ray players, several retailers have slashed unit prices in addition to marketing substantially discounted refurbished models.

Research firm Parks Associates said consumers are willing to purchase a Blu-ray Disc player if priced no more than $50 above a standard-DVD player.

From the article, "Retail Drops Blu-ray Player Prices, Ups Used Selections" by Erik Gruenwedel

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