With the wireless phone industry moving away from subsidized smartphones, the cost of the phone psychologically is going to feel more expensive, said Harry Wang, director of mobile research at Parks Associates. 

“When people pay up front for their smartphone or see the cost of paying it over 12 months, consumers will have a clear understanding of the price of their phone,” Wang said.  

From the article "RadioShack can fix that cracked phone screen" by Maria Halkias.

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