Tuesday, August 19, 2008

Report: Web Video to Top $6B by 2013

The report from Parks Associates said that increased availability of connected video game consoles, networked TVs and video-on-demand (VOD) set-top boxes will spearhead the growth in user-generated revenue.

“Consumption of premium Internet video content to date has been low,” said Kurt Scherf, VP, principal analyst of Parks Associates. “Services have been available only on less-than-optimal screens, [including] PCs and portable multimedia players.”

The analyst said advances in ad-supported movie streams, targeted advertising, download-to-burn kiosks and on-demand venues will spur the Internet video market.

“New connected products that link to premium Internet video services are emerging at a rapid pace, moving the Web video viewing experience into the living room,” Scherf said. “This shift will help grow revenue considerably.”

From the article, "Report: Web Video to Top $6B by 2013 " by Erik Gruenwedel

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