According to Parks Associates, broadband has indeed transformed video viewing habits in western Europe, where more than 30 percent of broadband households have watched a film or TV program online in the past six months. Yet, according to the firm, for all the countries surveyed – the United Kingdom, Germany, Spain, Italy, and France – more than 80 percent of broadband households prefer a more traditional option for viewing video, including going to a theater or watching a DVD. Many consumers are watching video online only because of the availability of free content, both legitimate and illegitimate, the firm says.

From the article, "Report: Western Europe Added 17 Million Digital Households in 2008" by Michael Dinan

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