Wednesday, December 03, 2014
Reports show it's becoming a cord cutter's world
Once upon a time, we watched three or four fuzzy over-the-air (OTA) TV channels with a pair of rabbit ears. Then, we got cable, and after that we got satellite — hundreds of channels and nothing to watch with an ever-increasing bill. Now, many of us are moving to à la carte Internet selections.
How many of us? According to Parks Associates, 10 percent of US broadband households have already purchased a streaming media device in 2014, and the holiday buying season has only just begun!
Parks isn't the only one seeing this shift. Traditional television monitoring company Nielsen told The Wall Street Journal (WSJ), "Viewership of traditional television dropped nearly 4 percent last quarter, as online video streaming jumped 60 percent."
From the article "Reports show it's becoming a cord cutter's world" by Steven J. Vaughan-Nichols.
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