Parks Associates have announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is 2.9 hours per week, and these three groups represent less than one-third of all homes.

360 View: Entertainment Services in U.S. Broadband Households, with research from a 1Q 2014 consumer survey of 10,000 U.S. broadband households, identifies these three segments as Travelers, Avid Viewers, and Multiscreeners. They are three of seven total segments the research firm identified based on consumers’ video viewing habits across screens, including TVs, computers, and mobile devices. These three segments also have high percentages of younger consumers, with roughly 50% from each segment ages 18-34, but there are notable differences among them, especially in pay-TV subscriptions.

From the article "Research reveals who’s consuming the most mobile video…" by Thomas Campbell.

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