The company is adding features and content to stay ahead of Apple, its nearest competitor. Roku makes the most popular streaming products used by consumers to watch films and TV shows from subscription services such as Netflix, according to researcher Parks Associates. With M-GO, Roku is offering sales and rentals as well.

Roku, which has sold more than 5 million boxes in the U.S., makes four models that retail for $50 to $100. It has 37 percent of the market for such devices, according to Parks Associates, compared with 24 percent for Cupertino, California-based Apple and its Apple TV product, priced at $99.

From the article, "Roku steps up competition with Apple" by Cliff Edwards and Andy Fixmer.

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