It marks the first time the app has been available on a set-top box and the first time that Olympics coverage streamed over the Internet has been easily available on a TV. In the past, if you wanted such streaming video on your TV, you either had to plug your computer into your television or use a program to wirelessly stream video from your computer to it.

The app could prove popular with Comcast customers, said Brett Sappington, a director of research at Parks Associates, a consulting firm.

Consumers "want the video they can get on their phone (and) see it on the biggest screen they can," he said. "It's not really the app itself that consumers care about, it's the content that it provides."

From the article, "Tuning in Olympics made easier with new tech" by Troy Wolverton.

Next: RadioShack bets on in-store, same-day repairs to smartphones, tablets
Previous: Roku steps up competition with Apple

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.