Among US households, 42 million will have a smart TV by the end of 2014, accounting for 35 percent of the 119 million TV households, according to a new report from Parks Associates. By 2018, 70 percent of all TV households in the US will have a smart TV, and this platform, along with demand for TV Everywhere, will change the concept of TV.

Parks Associates analysts note that the use of automatic content recognition (ACR) technology embedded in a smart TV is an innovative way to interact with TV viewers. "ACR-enabled smart TVs have a key advantage in that the technology is 'always on.' The consumer does not need to opt-in to an app or service in order to interact with enhanced TV features or advertising," said Heather Way, Senior Analyst at Parks Associates.

From the article "Smart TV ownership in the US to reach 42 mln by year-end." 

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