More than 25 percent of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected consumer electronics (CE) category, according to a new report from Parks Associates. The report found that Roku accounted for nearly one-half of streaming media players (46%) purchased in the US in 2013, while Apple, its closest competitor, has 26 percent.

Roku is also the most-used streaming media player in the US. Among US broadband households with a streaming media player, 44 percent use a Roku player the most versus 26 percent that use the Apple TV the most. The gap has widened since 2013, when 37 percent of streaming media player owners used Roku most and 24 percent used Apple TV most.

From the article "Roku leads US streaming media player market."

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