Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season, according to a new analysis from Parks Associates. Among connected CE devices acquired in 2014, 37 percent of smart watches, 25 percent of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20 percent of gaming consoles were received as gifts. Other popular gifts include tablets and e-book readers, motion controllers, DVRs, MP3 players and internet-connectable music systems.

"Apple boosted the profile of the wearable category with the announcement of its Apple Watch," said [Harry] Wang, Director, Health and Mobile Product Research, Parks Associates. "We expect sales of wearables, including connected activity trackers and smart watches, to top 11 million units by the end of year in the US, thanks to this increased attention, and they will continue to be a popular gift purchase, especially on Black Friday, due to many promotions from retailers and OEMs and their uniqueness as a new-year gift to promote better health."  

From the article "Smart watches, streaming devices to top holiday gift buys."

Next: US broadband households interested in value-added monitoring
Previous: Among US homes, 20% will acquire a smart home device in 2015

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.