Despite well-publicized economic downturns in other industries, the residential home market does not seem to be taking any significant hits, according to Kurt Scherf.  Parks Associates estimates approximately  22 percent of all existing homes already have a security system (either monitored or non-monitored), and the market for home controllers will grow from $1.4 billion this year to $2.5 billion by the end of 2005.  They also place new housing growth at between 1.5 and 1.6 million units over the next five years - a ripe market for "smart" home controllers.

.... "I think there's a big enough pie right now that everybody's got the opportunity to get in there," Scherf confirmed.   "People have made a lot of money over the last five years, and they are still going to spend it.  That's the nature of the home market when it comes to new technology.  It's referred to as hanging fruit - pretty easy to pluck right now."

From the article "'Smarter' Security," by Karen Jones.

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