Real Time Bidding and programmatic retargeting has enabled marketers, particularly in Europe, to leverage scale and precision to direct their campaigns at specific audiences throughout the web. Research firm Parks Associates recently projected that the RTB market in North America will exceed $7 billion by 2016, and others have predicted similar growth curves in the EU and Asia.

From the article, "Sociomantic Labs appoints Jason Kelly as CEO as it expands into North America."

Next: The US still prefers watching video content on TV to smartphones and tablets

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.