Friday, September 19, 2014

The US still prefers watching video content on TV to smartphones and tablets

US consumers are still relying on their digital TVs to view video content, with smartphones and tablets merely providing a second-screen experience, according to a report from market research company Park Associates.

The nationwide survey of US broadband households, conducted in the first quarter of 2014, analysed how multiplatform innovation is fuelling new revenue and retention opportunities for TV content owners and distributors.

It found that US broadband households spend, on average, 1.3 hours per week watching video content on tablet devices and 1.6 hours per week viewing content on smartphones - a figure which is growing consistently on a yearly basis.

From the article "The US still prefers watching video content on TV to smartphones and tablets" by John McCarthy.

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