Success of streaming media devices, like sticks and players, “hinges in large part on younger consumers’ preference for online VOD,” says Glenn Hower, a research analyst at Parks Associates. “Over 70% of video consumption still occurs on the television. The experience of watching on the big (TV) screen is still a key part of the video-viewing event, and purchasing a streaming device is simply an easier process than the research and price-comparison involved with flat-panel TV purchases.”

From the article "Studios to Generate Record Homevideo Sales on Digital Platforms in 2014" by Marc Graser.

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