Dallas-based research firm Parks Associates, in a blog post, said 22% of respondents in a recent survey have, or will scale back their monthly cable bill, including 3.9 million people who said they watch Internet-based video entertainment.The research firm said 22% of broadband homes now use Netflix’s streaming service, with many others accessing content on YouTube. In fact, Parks recommended that set-top manufacturers incorporate a YouTube app in their devices similar to what TV manufacturers are doing.

Park noted that nearly 50% of all flat-panel TVs sold in 2011 will be Internet-connectable and about two-thirds of U.S. broadband households will have a video game console connected to the Internet. Consumer sales of Internet-connectable TV devices will go to nearly 350 million units worldwide by 2015.

Meanwhile, the firm said efforts by media companies and cable operators to retain subscribers through TV Everywhere platforms will be ineffective going forward.

Specifically, Parks said just 11% of subs, or 6.5 million households, would be willing to pay a premium of no more than $15 for ubiquitous access to content through TV Everywhere. It suggests TV Everywhere proponents entice subs through no-frills packages.

From the article,"Study: 22% of Broadband Homes Use Netflix Streaming" by Erik Gruenwedel

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