Among US broadband households, 37 percent regularly use transactional services for over-the-top (OTT) video, such as online video rentals and downloads, according to a new report from Parks Associates. The vast majority of these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, approximately two-thirds of Amazon Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. By contrast, expenditures on downloads among Netflix subscribers is decreasing.

From the article "Two-thirds of Amazon Video subs also rent, purchase content."

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