International research firm Parks Associates forecasts over 2 billion people worldwide will own at least one smartphone in 2015, with unit sales growing over 175% from 2010. Smartphones represent a new lifestyle,” said Harry Wang, Director, Mobile Research, Parks Associates. “Consumer desire for that lifestyle has accelerated the traditional mobile phone replacement cycle and will drive near-term hypergrowth of the smartphone market.” The market for non-device revenues is changing as well.

“Carriers risk ceding revenue streams to emerging competitors in the mobile broadband content and application market,” said Jennifer Kent, Research Analyst, Parks Associates. "However, market fragmentation may drive enough developers to Wholesale Applications Community (WAC), a carrier-initiated, cross-platform mobile app distribution effort, to keep carriers in the game.”

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