TV Everywhere, which is now available to more than 90% of pay-TV households in North America, according to Parks Associates, remains a relative unknown among subscribers.

More than half (52.2%) of respondents didn’t know whether their provider offered TV Everywhere, and a whopping 68% had not downloaded the TVE app.

From the article, "Video discovery frustrates consumers; TVE still unknown to most" by Jim O'Neill.

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