Adotas

Smart TVs, smartphones, tablets and other consumer electronics are increasingly becoming enabled with technology that enhances the user’s environment by analyzing ambient audio or video signals to identify content. Parks Associates found that in 2013, 36 percent of smartphone owners and 35 percent of tablet owners search for product/service information on the device while watching TV, which has obvious implications for advertising. The Interactive Advertising Bureau (IAB) even s ...read more

The demand for programmatic advertising has exploded, with companies like YuMe, Criteo and Rocket Fuel going public within the last year. Today video advertising startup LiveRail released revenue highlights as it too preps for its IPO in late 2014, revealing that it has experienced a year-over-year revenue increase of 300 percent. According to TechCrunch, who broke the news, LiveRail is on track for a $100 million run-rate in Q4 2013 and is getting ready for a potential IPO next ...read more

Rovi Corporation, in conjunction with leading market research firm Parks Associates, just released a groundbreaking new research study that delves into multiple aspects of the connected TV market.

Global Households Tune Into Smart TVs

Just how quickly are Smart TVs catching on? Parks Associates has followed the worldwide market for smart TVs for many years and tracked a dramatic increase in device adoption and usage. From 2012 to 2013, North American and Western European ...read more