Associated Press

Quibi hasn’t gained much traction, according to an analysis of its app downloads and conversions from a three-month free trial by Sensor Tower. Apple does not release subscriber data. HBO Max did not reply to a question about its subscriber count since launch. Its owner, AT&T, reports financial results next Thursday. HBO Max’s debut was “rocky at best,” said Parks Associates analyst Jennifer Kent in an email, because of confusion over the various WarnerMedia HBO apps — Go, Now, ...read more

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.

From the article "Too much TV? Enter HBO Max, the latest streaming wannabe" by ...read more

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Associates, the research firm.

From the article "Smart Products Bring Business Opportunities to Insurers, Manufacturers".

Kurt Scherf, an analyst with the market-research group Parks Associates, said requiring consumers to buy yet another box for the living room "is a real inhibitor."
And although he praised Apple's decision to lower the price of the device itself, he had doubts about TV rentals for 99 cents.

"Part of me is still wondering if that is too rich for a consumer to pay, given all the other options that are out there to consume and catch up on TV shows that don't cost a thing," he said ...read more

The common denominator for the existing services is that they cost money, limiting their adoption. AT&T and Verizon Wireless charge $15 per month for 10 channels. Sprint bundles MobiTV with some high-end plans and charges $9.99 per month as standalone service.

Research director John Barrett at analysis firm Parks Associates points to the fees as a problem, and recommends that operators provide free content.

"A free taste would go a long way in making the consumer case for mob ...read more

A decade later, 41 percent of American households own a camera phone “and you can hardly find a phone without a camera anymore,” said Michael Cai, an industry analyst at Parks Associates.

From the article "Camera-phone pioneer considers gadget’s impact," by May Wong.

"If Take-Two and other companies don't diversify genres and their ultimate strategy is to milk the same gamers over and over again, they will run into a corner," said Michael Cai, director of broadband and gaming research at Parks Associates, a Dallas-based market research firm.

From the article "Video game company postpones meeting amid shareholder revolt," by Rachel Konrad

Dallas ' Revenue in the United States from the sale of after-market universal remote controls will increase from approximately $1 billion in 2006, to $1.9 billion in 2012, according to Aftermarket Entertainment: Universal Remote Controllers, a new report from Parks Associates.

The report identifies several market trends driving this growth, including more content options from more devices, greater household investment in entertainment systems and technologies, and a continuing ...read more