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Smartphone/tablet users are getting into TV-content apps, according to a Parks Associates study. The most-common consumer activities with such apps are watching video, looking up information related to programming, plus purchasing related music or merchandise. Television audiences also use them for their utility in checking broadcast times. The research, TV Channel & Network App Users, also finds millennials have greater interest in programme/channel-specific apps than older con ...read more

Connected TV has the ability to change viewer perceptions of advertising, say Parks Associates/Rovi in their Connected TV Environments: The Next Iteration of TV Advertising report. “These systems enable advertising to be integrated into device navigation and content search, engaging consumers at a point of high receptivity and enabling them to immerse themselves in a rich brand experience,” explains Heather Way, senior research analyst at Parks.

As a result, over 50% of US c ...read more

Some 57% of digital audio listeners actually buy products online and 56% research products for future purchase, according to the Attitudes Towards Digital Audio Advertising from TargetSpot and Parks Associates. This, coupled with the fact that 60% of listeners also visit social networking sites while listening, means that the effects of properly messaging to this audience while they listen are quite profound – they are both in the purchasing funnel and creating a ripple effect b ...read more

Station switching is prevalent among digital audio users, with three quarters of listeners changing stations on the same Internet radio service at least once a day, and almost two thirds changing to other Net radio websites at least once a day, according to the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates.

From the article, "Net radio users get engaged."