Business 2 Community

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

Technology disparity also hurts individual companies.

Logically stated: at least half the users of technology products are women therefore it is in the company’s best interest to staff women who can contribute to ongoing projects as well as future development tasks.

According to a report by Parks Associates, women download more music, movies and games than their male counterparts.

In fact, female consumer habits would suggest that they account for $4.3 trillion dolla ...read more

Over the next few years, brands and marketers are expected to invest billions of dollars in in-app marketing. Juniper Research predicts that spending will reach $17 billion by 2018, a dramatic increase from the $3.5 billion spent in 2013.

In-app advertising is the fastest growing sector of the mobile advertising market, which Juniper predicts will grow over 300% to $40 billion over the next five years. Revenue from in-app advertising is also expected to increase rapidly. Res ...read more