Cult of Mac

It’s been over two and a half years since Apple TV was updated, and while Apple’s been happy resting on its laurels, its biggest competitors are passing it by.

Google’s Chromecast is now more popular than Apple TV, reports Parks Associates, which says streaming media players become more popular than ever in the first three quarters of 2014, as 10 percent of U.S. households bought at least one new streaming device.

The news of Apple TV’s slumping appeal comes amid years o ...read more

A new report from analysts Park Associates has placed Apple at the top of the list for most desirable brand in the desktop computer category.
Apple has previously topped the survey for most desired brand in tablets, smartphones, MP3 players, and streaming devices — but this adds one more platform to the list.

“In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key consumer electronics categ ...read more

A new study from Parks Associates found that while the Apple TV is used by 24% of U.S. consumers with a streaming video device, Roku has managed to best that with a 37% usage rate among households with such devices.

For its study, Parks Associates surveyed 10,000 U.S. broadband households to find out which devices are used the most. The study found that the use of streaming video devices like Apple TV and Roku has doubled since 2011 to 14% in 2013, and has opened up a thrivi ...read more