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Google's Chromecast device can now play video directly from Hulu Plus apps on iOS and Android devices, Hulu said.

The new apps feature a custom remote control system that lets users pause and rewind what they're "casting" to their TV sets, select programs to watch and turn on captions, Hulu said. It also lets users browse for other shows or clips while watching something through the Chromecast.

Hulu Plus's arrival on Chromecast comes just as Parks Associates revealed evi ...read more

Parks Associates is predicting that there will be 175 million online video users in the U.S. in 2013 and that this number will climb to 191 million by 2017 when there will be nearly 70 million smart-TV households.

From the article, "Parks predicts 70M smart TVs."

It's time for telcos and IPTV to take center stage in the U.S. pay TV services market, according to Parks Associates, which last week unveiled research that predicts IPTV subscribers will more than double to about 18 million by 2017.

"The era of huge subscriber gains in the U.S. pay TV market is over," Jim O'Neill, a Parks Associates research analyst, said in a news release. "Cable TV providers are losing subscribers to IPTV services from AT&T, Verizon and CenturyLink. Satel ...read more

The increasing consumer uptake of connected devices and smart TVs is changing the way consumers access online content, according to a new report.

And, rather than being a threat to service providers and content owners, over-the-top delivery though those devices could end up being an ally for operators, research company Parks Associates reported.

Even services traditionally viewed as disruptive, like YouTube, could provide opportunities for service providers to offer consumers ...read more

Vendors say operators are increasingly eager to launch TV Everywhere service, especially in competitive environments. SNL Kagan said a TVE option potentially reduces churn and cord cutting. In fact, Parks Associates research said 20 percent of households who said they were very likely to switch providers said they would be unlikely to change if they had a free TV Everywhere product to access.

From the article, "Service providers get a new option for TV Everywhere from itaas, ...read more

"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, research analyst at Parks Associates. "Based on its strong position in entertainment search and recommendation, Rovi's Smart TV Field Trial and broader Ad Network are already delivering tangible results for participating brands from a range of industries, as well as beginning to ...read more

Research from Parks Associates shows that by the middle of this year, some 81 percent of U.S. and Canadian pay-TV customers will have access to TV Everywhere services through their current providers.

"Service providers realize they need to be the consumer's primary source of video content on all platforms," said Senior Analyst at Parks Associates Brett Sappington. "In North America and Western Europe, TV Everywhere has moved rapidly from a handful of offerings to widespread ...read more

The price of poker just went up today as Time Warner Cable said it would launch a new app for Apple's iPad Tuesday that will allow users to watch live TV if they're a TWC video and Internet subscriber.

"I think it's significant, because all of the TV Everywhere rollouts so far have been limited to some on-demand content," Kurt Scherf, vice president and principal analyst at Parks Associates, told FierceIPTV. "The biggest demand from consumers has been for live content. It will ...read more