Geeks WorldThursday, July 25, 2013Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TVs will be present in 32 million of those, or 23 percent. By 2017, more than half (53%), of TV households will own a Smart TV set. "Smart TV adoption paired with first screen user engagement clears new paths for successful commerce experiences," said Heather Way, Senior Research Analyst, Parks Associates. "As a result, brand advertisers are experimenting with these new ...read more Wednesday, June 26, 2013Report: U.S. Tablet Owners to Increase 61% in One Year to Exceed 130 Million in 2014 International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies," during The Cable Show in Washington, D.C., June 10-12. This industry whitepaper addresses the impact of connected device ownership on consumer video-viewing experiences and analyzes the monetization strategies created by emerging second-scr ...read more
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