iClarified

The Apple TV is losing market share, slipping from 26% share last year to 17% this year, and falling from the second most popular streaming media device to the third.

According to Parks Associates, 10% of U.S. broadband households purchased either a streaming media player or stick in the first three quarters of 2014, already matching sales from 2013. The research finds Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17% ...read more

A new report from Parks Associates reveals that Roku is the most used media streaming device in the United States. It accounts for 46% of media player purchases compared to 26% for the Apple TV.

Roku is also the most-used streaming media player in the U.S. Among U.S. broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most. The gap has widened since 2013, when 37% of streaming media player owners used Roku most ...read more