iMedia ConnectionThursday, October 25, 2012Digital Audio Advertising, The Debutante Ball You Don't Want to Miss Digital Radio Shares Terrestrial Radio Strengths. The strengths of traditional radio hold true with digital audio. People are able to consume it while doing other things. While this may seem like a mark against audio; it’s actually its strength. Think about your workout this morning, your commute, your workspace, your day in general…how often did you use digital audio in some form? This ‘constant’ consumption helps increase ad effectiveness. Recent research from TargetSpot and P ...read more
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