MarketingVOX

Market researchers Parks Associates report that ad revenues from real-time bidding (RTB, which allows companies to target consumer segments in real time) will reach $7 billion in North America by 2017. The independent research firm's report "Real-time Bidding: The Online Ad Exchange" finds that RTB will account for 34% of all online display advertising revenues by 2017.

Industry efforts like Facebook Exchange, along with companies like SpotXchange, Nexage, and Google that ar ...read more

A study from Parks Associates released in July said mobile advertising revenues in the US and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads. The Parks Associates report said the adoption of smartphones, 3G network data plans (or newer wireless services) and downloadable applications will spur this growth in ad revenues, with significant increases beginning in 2010.

From the article, "Mobile Ad Spe ...read more

While internet-enabled TVs are only expected to account for about 3% of TV sales this year, research firm Parks Associates estimates that they will represent 24% of TV sales by 2013. Companies including LG, Panasonic, Samsung, Sony and Toshiba now or reportedly plan to offer internet-enabled TVs, at a starting price point of around $1,500 USD.

From the article, "Internet-Ready TVs Threaten DVD, Physical Formats"

"Mobile advertising is poised to take advantage of opportunities presented by the diffusion of 3G networks and devices such as the smartphone," said Heather Way, research analyst, Parks Associates. "Advertisers will begin to incorporate mobile into their media campaigns as this medium matures into a viable marketing space."

Way cautions, however, that advertisers may encounter early resistance from consumers. Previous research from Parks Associates' found that 38% of respond ...read more

For the last several months, Google has quietly been testing an "AdSense for Games" platform, reports VentureBeat. Sources say the technology enables advertisers to place video ads in games. In some demos, a character from the game even introduces the ad with a preface like, "And now, a word from our sponsor." And in addition to online games, Google in-game ads can reportedly be added to console games, disc-based games and mobile games.

"Parks Associates is even more optimis ...read more