MediaPlay NewsThursday, June 01, 2023Parks: Most New Streaming Video Subs Use Bundle, Third-Party Aggregator Options
As the growth of consumers subscribing to streaming VOD services slows, how new users subscribe to a platform is changing. No longer are consumers primarily subscribing through the service’s app or website directly. The trend now involves access through third-party service aggregators such as Roku and Amazon Prime Channels or via bundled offerings, according to new data from Parks Associates.
The Dallas-based research firm reports that now only 37% of households subscr ...read more
Monday, January 23, 2023Parks: 92% of U.S. Internet Households Use Wi-Fi at Home New data from Parks Associates finds that even as download speeds increase for U.S. internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their high-speed internet service. Currently, 92% of U.S. internet households use Wi-Fi at home, and more than a quarter say they value quality of service more than price. Dallas-based Parks is holding a webinar — Managed Services with Exceptional Experi ...read more Friday, November 18, 2022Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service
A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a traditional linear pay-TV service.
The firm’s new white paper, “Engaging Next-Gen Video Viewers: Leveraging AI and ML,” developed in partnership with FPT Software, addresses the increased use of video services, content preferences, discovery challenges and the role of bundles. ...read more
Wednesday, November 16, 2022Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached nearly five hours per week in 2022, compared to less than two hours per week in 2018. From the article, "Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households" by ERIK GRUENWEDEL. Wednesday, September 14, 2022NFL+ Streaming Service Leaves Some Fans Feeling Penalized “With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.” What the service does suggest is that the NFL remains popular among U.S. households. Parks found that 68% of inter ...read more Wednesday, August 24, 2022Parks: 25% of U.S. Internet Households Subscribe to More Than Nine SVOD Services, An All-Time High New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-time high. The Dallas-based firm’s quarterly survey of 10,000 internet households found that nearly 25% of respondents reported subscribing to nine or more streaming services in the first quarter (ended March 31). About 50% of surveyed homes have four or more services. “Service-stacking in the U.S. continues, but there will be a saturation point where households will no longer be ...read more Tuesday, November 12, 2019Netflix Challengers: Are There Flies in the Ointment? Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any other segment of home entertainment — almost as fast, one observer noted wryly, as traditional cable loses subscribers. From the article "Netflix Challengers: Are There Flies in the Ointment?" by Thomas K. Arnold. Thursday, August 15, 2019Walmart Posts Healthy Second-Quarter 2019 Financials The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We still sell a lot of DVDs at Walmart,” Thomas Hughes, EVP of worldwide TV & digital distribution at Lionsgate, told attendees Dec. 11 at the Parks Associates’ “Future of Video” confab in Marina del Rey, Calif. “We’re on the coasts, so we don’t see it. But other people still buy DVDs ...read more
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