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Buying AdScape gives Google technology that will allow it to serve ads to yet another market, the fast-growing video and internet game industry. In-game ad revenue is expected to reach $200m this year and as much as $700m by 2010, according to Parks Associates and Yankee Group Research, respectively.

From the article "Google toying with in-game ad company buy?" by Elinor Mills

A report from Parks Associates has found in the US, growth in power line connections will outstrip that of more traditional broadband conduits. By 2007, it's predicted there will be 400,000 residential subscribers. That number is set to rise to 2.5 million in 2011.

According to the report, consumers in rural areas where other broadband delivery mechanisms don't reach will spur growth, while utilities offering broadband services will drive availability.

Chris Roden, research ...read more

The most promising demographic for mobile TV appears to be teenagers. A recent study from market research firm Parks Associates showed nearly 40 per cent of US teens would like to watch music videos on their phones.

From the article "Public ready to shun TV over mobile," by Sylvia Carr.

Market research firm Parks Associates has found that US teens are the keenest when it comes to mobile viewing, with 38 per cent of teens queried saying they are interested in watching downloaded music videos on phones.

From the article "Public ready to shun TV over mobile," by Jo Best.

According to research house Parks Associates, 62 per cent of MP3 player owners in the UK are unwilling to spend more than that per month for a music service subscription.

In comparison 41 per cent of US MP3 fans wouldn't stump up more than $10, with 49 per cent of users in France, 52 per cent in Germany, and 56 per cent in China expressing similar price inhibitions.

On average, one-third of the MP3 player owners across these five nations believe these music services should ...read more

More than seven million subscribers worldwide will get wireless broadband access from carriers selling WiMax services by the end of 2009, according to a report released this week by research firm Parks Associates. Carriers will start with equipment using the fixed version of WiMax, which means the service will initially be available only to subscribers in homes and businesses.

The up-and-coming technology is expected to be particularly useful at getting broadband service to re ...read more