Friday, June 12, 2015
Global OTT revenues to reach $19bn
Global over-the-top video revenues will increase from nearly US$9 billion in 2014 to more than US$19 billion in 2019, according to Parks Associates.
The research firm said that currently 57% of broadband households in both the UK and the US subscribe to an OTT video service, compared to 29% in Spain and 24% in Germany.
According to Parks, roughly 7% of all US homes – 8.4 million households – subscribe to broadband and at least one OTT video service but do not subscribe t ...read more
Monday, May 18, 2015
Account sharing a ‘challenge’ for SVOD
Some 11% of all US broadband households rely exclusively on shared accounts when using subscription OTT services like Netflix, with account sharing a “lingering challenge,” according to Parks Associates.
The research firm said that 8% of US broadband households are using a subscription OTT account held by someone outside of their home and 6% are exclusively using shared accounts to access OTT services – equating to 11% of all households.
According to the research, based ...read more
Wednesday, May 21, 2014
Netflix confirms new European launches
In Netflix’s Q4 2013 earnings announcement in January it first indicated that it planned to “embark on a substantial European expansion” later this year.
Roughly 50% to 60% of US households that use connected consumer electronics devices also now subscribe to Netflix, according to recent research by Parks Associates.
Netflix is reportedly set to launch in Australia next year.
From the article "Netflix confirms new European launches" by Andrew McDonald.