TVTechnology

The share of U.S. households that acquire their TV signals via over-the-air antenna increased to 20 percent—or about 24 million homes—from 16 percent from early 2015 through the end of 2017, according to Parks Associates data from March.

From the article "Diginets Come Of Age" by Paige Albiniak.

A growing number of U.S. broadband households is spending more time watching user generated live content on social media, according to a new industry report from Parks Associates. The growth in this sector parallels a declining number of viewers getting their news from local new sources.

From the article "Local News Sources Losing Ground To Live Streaming From Social Media" by Tom Butts.

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from Parks Associates. As a result of the cord-cutting trend and the decline of pay-TV subscriptions, the “360 View: Entertainment Services in U.S. Broadband Households” report shows there has been an increase in antenna-only homes to a total of 15 percent.

From the article "Report: ...read more

Other panels the NAB is highlighting include a research presentation by Brett Sappington, director of research at Parks Associates, titled “Adoption, Churn, and the Risky Lives of OTT Video Services;” “TV and Video Advertising in Transition” that features Scott Ferber of Videology, Anil Jain of Brightcove, Rany Ng of Google, and Operative’s Lorne Brown as the moderator; “Mobile Vido’s Explosion: Personalized TV Has Arrived” with Paul Peterman of Facebook, Frank Sinton of Beachfr ...read more

Despite various regulatory challenges in the U.S. and Europe, which slowed initial uptake, the total number of cloud DVR subscriptions globally is now estimated by Parks Associates to be more than 4.6 million. With this rapid uptake, the future looks relatively bright for pay-TV providers in the cloud DVR market; however, a rush of new vendors in this space means that providers should be careful to ensure that their cloud DVR services are maximized to increase profits over the l ...read more

The reach of Netflix is also still going strong. According to a recent study from Parks Associates, 86 percent of Roku owners use a subscription OTT service of one kind or another, with 75 percent of them choosing Netflix.

Until Netflix’s Ultra HD service officially launches, there will be questions about how well streaming OTT services, including Netflix, can actually handle such bandwidth-intensive traffic accordingly (although an early review of the service in the “Wall S ...read more

The group, known as Pearl (an early adopter of mobile DTV transmissions in the U.S.), is looking to pursue new opportunities in digital media for local stations and is now targeting Internet-connected televisions, also known as "smart TVs." According to the Consumer Electronics Association, smart TVs represent one of the fastest growing categories in the industry.

In its "Global Digital Living Forecast Workbook" from March 2014, Parks Associates estimates that the number of ...read more

The market for 4KTV, or Ultra HD (UHDTV), is limping along at the moment despite comparatively low set prices, due to a lack of content that adheres to the 3840 pixels x 2160 lines spec for broadcast. While no one is really sure of the format's future, several market studies predict that consumers will come around a lot sooner than they did in the early days of HDTV. One such research firm, Parks Associates, has said that 4K TVs will follow a similar, but faster, growth pattern ...read more