Agenda
Parks Associates reviews speaker submissions throughout the year. Submit to speak for an upcoming session in 2023.
View Past Virtual Sessions from 2022.
2023 Sessions
Virtual Sessions
Jan 26 Explosion of Activity: the OTT Streaming Market
Jun 15 Advertising and Live Content: Measurements and Investments
Sept 14 Building New Revenue: Evolution of Video
In-person Conference: Nov 14-16, 2023 | Marina del Rey Marriott, Marina del Rey, CA
Pre-Show Workshop: The Lean In Viewing Experience
Market Evolution: Pay TV and OTT Video
Connecting with Viewers: Data, Devices, and Niche Content
2022 Conference
Monday, Dec 12 - Pre-show Research Workshop: OTT Market & New Era of Video Consumption
Tuesday, Dec 13 - Redefining the OTT Video Market
Wednesday, Dec 14 - Technology Creating New Experiences
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Thursday, June 15
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Advertising and Live Content: Measurements and Investments
The industry of advertising and live content is at a pivotal point, where measurements and investments are crucial for success. With a new focus on profitability, companies are seeking innovative strategies to maximize their returns on advertising and live content initiatives. The rise in ad-based services has opened new opportunities and challenges, requiring careful measurement and analysis to optimize investments. Additionally, the increasing demand for live content presents a dynamic landscape that requires effective measurement tools and investment decisions to capture audience attention and drive engagement. In this ever-evolving industry, understanding the nuances of measurements and investments is essential to stay competitive and achieve desired outcomes. These sessions focus on the evolution of video services and implications for advertising.
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2:00 PM CT
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Welcome and Analyst Insight
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2:15 PM CT
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Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond
Profitability has become a central concern for businesses in the advertising and live content space. As the industry becomes more competitive, companies are seeking innovative ways to drive revenue and maximize returns on their investments. We will examine strategies and best practices to navigate this changing landscape and ensure sustainable profitability. This session will explore key themes in the industry, including the new focus on profitability, the rise in ad-based services, and the growing demand for live content.
Mrugesh Desai, VP North America, Accedo
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3:00 PM CT
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Fireside Chat: Visionary Spotlight
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3:30 PM CT
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Closing Comments
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Thursday, Sept 14
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Building New Revenue: Evolution of Video
In today's market, video has emerged as a powerful force that is reshaping the way businesses generate revenue. The evolution of video has opened up exciting opportunities for businesses to connect with their audiences in innovative ways. From transactions to streaming, ads, TV, and interactive engagements, we will delve into the latest trends and strategies that are driving success in the realm of video content. This session addresses the latest trends, strategies, and technologies that are driving revenue generation in the ever-evolving video landscape.
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2:00 PM CT
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Welcome and Analyst Insight
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2:15 PM CT
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T-Commerce and New Revenue Opportunities
The fusion of ads and TV has created a dynamic advertising ecosystem within the video space. From pre-roll to mid-roll and interactive ad formats, businesses now have a wide range of opportunities to reach their target audiences effectively. Interactive engagements have emerged as a powerful tool for customer engagement and revenue generation. From shoppable videos to interactive storytelling and gamification, businesses can now captivate audiences by involving them in immersive experiences and generate new revenue streams. This session features industry leaders sharing insights on t-commerce and next stage of growth for video services.
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3:00 PM CT
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Fireside Chat: Visionary Spotlight
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3:30 PM CT
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Closing Comments
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Nov 14-16, 2023 | Marina del Rey Marriott
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Tuesday, Pre-show Research Workshop: The Lean-In Viewing Experience
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1:00 PM
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Welcome
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1:15 PM
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State of the “Fickle” Consumer: Churn and Service Stacking Research Presentation
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1:30 PM
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Industry Roundtable
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2:15 PM
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Coffee Break
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2:30 PM
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Smart TV Platforms Research Presentation
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2:45 PM
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Aggregation Strategies
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3:00 PM
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Hybrid Business Models: The Consumer Journey Research Presentation
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3:15 PM
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Industry Views: What’s Working and What's Not
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4:00 PM
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Piracy and Password Sharing: Solutions Research Presentation
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4:15 PM
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Closing Session: Interactive Video – The Lean In Experience
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5:00 PM
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Opening Reception: Wine and Cheese
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Wednesday, Market Evolution: Pay TV and OTT Video
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8:00 AM
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Registration Open
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8:00 AM
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Continental Breakfast
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8:30 AM
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Welcome: Consumer Journey with OTT Services
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8:45 AM
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Service Stacking: Churn and Retention
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9:45 AM
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Keynote
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10:15 AM
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Networking Break
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10:45 AM
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Ad-based OTT Services
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11:45 AM
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Keynote
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12:15 PM
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Networking Lunch
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1:15 PM
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Metrics that Matter: Measuing Success
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2:15 PM
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Beyond Entertainment: Partnerships with Consumer Brands
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2:45 PM
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Networking Break
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3:15 PM
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T-Commerce: New Revene Streams Emerge
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4:00 PM
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Keynote
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4:30 PM
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Advertising: Finding Eyeballs in a Multiplatform World
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5:30 PM
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Networking Reception
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Thursday, Connecting with Viewers: Data, Devices, and Niche Content
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8:00 AM
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Registration Open
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8:00 AM
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Continental Breakfast
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8:30 AM
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Welcome: Consumer Choice and OTT Video Services
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8:45 AM
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FAST: Meeting Expectations
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9:30 AM
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Keynote
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10:00 AM
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Networking Break
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10:30 AM
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Sports Strategies Unfold: Confusion for Consumers
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11:15 AM
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Live and Niche Content
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12:00 PM
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Keynote
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12:30 PM
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Lunch and Interactive Networking
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1:30 PM
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Immersive Experiences and the "Metaverse"
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2:30 PM
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Investing in the Future of Video
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3:30 PM
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Closing Comments
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2022 Past Conference
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Dec 12-14 | Marina del Rey Marriott
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Monday, Dec 12 - Pre-show Research Workshop: OTT Market & New Era of Video Consumption
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1:00 PM
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Welcome: State of the Video Market
The decline of pay-TV and the steady emergence of streaming video continue to affect consumer entertainment consumption preferences into 2022. This research analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends.
Elizabeth Parks, President and CMO, Parks Associates
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1:15 PM
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Retention and Churn: Maintaining Subscribers
Content is the most significant factor influencing consumers' viewing decisions when it comes to retention, engagement, and customer acquisition. This presentation includes key research around factors in consumer decisions, including price, perceived value, content flexibility, and platform support.
Jennifer Kent, VP, Research, Parks Associates
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1:30 PM
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Bundled Services: Increasing Value and NPS
Searching for the perfect mix, consumers continue to experiment and mix OTT services, broadband services, and DTC services. This session addresses the increased value and higher ARPU for broadband and OTT providers in bundling consumer services.
Sarah Lee, Research Analyst, Parks Associates
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1:45 PM
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Industry Panel: AI and ML Innovations: Engaging Consumers
AI solutions can identify patterns and relationships in data and, when augmented with unsupervised ML capabilities, uncover “hidden” opportunities to optimize a service’s strategies. This session addresses new ways to segment audiences through AI and ML technologies. Speakers address how services can reach consumers with personalized content and how new datasets are driving new standards.
Ira Dworkin, Managing Director - Communications, Media, & Entertainment, FPT Software
Juan Martin, CTO & Co-Founder, Quickplay
Marty Roberts, Senior Vice President of Product Strategy and Marketing, Brightcove
Matt Smith, Vice President, Business Development, SymphonyAI Media
Peter Gibson, Executive Director, Product, Comcast Technology Solutions
Moderator: Jason Paris, VP, Business Development, Parks Associates
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2:45 PM
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Coffee Break
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3:15 PM
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Hybrid Business Models: Meeting Consumers Where They Are
Hybrid business models, especially AVOD, FAST, or free trials, enable quick customer acquisition and a "try before you buy" experience with the content offering. This session addresses how services are experimenting with hybrid business models to expand their available market, increase their demographic reach, sustain subscriber and viewer growth, maximize total revenue generation, and more.
Ross Rubin, Contributing Analyst, Parks Associates; Principal Analyst, Reticle Research
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3:30 PM
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New Business Models: Next Gen of OTT Services
Experimentation with hybrid business models and varied pricing tiers, providing customers with the ultimate option in how they watch video will continue as SVOD business models work to generate more revenue from TVOD and AVOD services. This session brings industry leaders together to talk about the changing models for delivering video services.
Shikha Arora, EVP Engineering and GM MAZ, Zype
Manik Bambha, Co-founder & President, ViewLift
John Kim, Founder/CEO, Deep C Digital
Siva Natarajan, VP - New Product Initiatives, Amagi
John Petrocelli, Founder and CEO, Bulldog Digital Media
Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates
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4:30 PM
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 New Approaches to Piracy and Future Threats
By 2023, the value of pirate video services accessed by pay-TV and non-pay-TV consumers may exceed $67 billion worldwide, according to Parks Associates research. This session highlights industry shifts in addressing piracy, including the evolving nature of threats and best practices in content protection today.
Mike Baron, Senior Vice President, Sales and Strategy, Americas, Friend MTS
Ken Gerstein, VP Sales, NAGRA Anti-Piracy & NexGuard, NAGRA
Lisa Spencer, VP of Marketing, Irdeto
Lena Wasikowski, Head of Client Solutions, Synamedia
Moderator: Steve Hawley, Sr. Contributing Analyst, Parks Associates; Founder and Managing Director, Piracy Monitor
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5:15 PM
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Industry Wrap-up
Join us for a fun discussion on key takeaways. Parks Associates team highlights key findings and answers audience Q&A.
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5:30 PM
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Opening Reception: Wine and Cheese
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Tuesday, Dec 13 - Redefining the OTT Video Market
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8:00 AM
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Registration Open
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8:00 AM
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Continental Breakfast
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8:30 AM
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Welcome: Redefining the Streaming Market
Traditional pay-TV companies are moving to streaming; they are rebranding, making big acquisitions, and forming new partnerships. Parks Associates shares key metrics on the shifting video services market and its evolution away from the traditional pay-TV dynamics of old.
Elizabeth Parks, President & CMO, Parks Associates
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8:45 AM
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A Fragmented OTT Market: Simplifying the Experience
Currently, the saturated OTT streaming market is giving consumers overwhelming choices. This session addresses the highly fragmented video market and different avenues by which the industry can best address the service and content overload that are top of mind for consumers via aggregation, UX innovation, smarter personalization, consolidated subscription and billing, and more.
Scott Barton, Chief Product Officer, MyBundle.tv
Chris Drake, SVP, Global Head of Sales, Quickplay
Zak Kadison, Co-Founder and CEO, Qewd
Kamran Lotfi, VP Product, Gracenote
Arash Pendari, Founder and Creative Director, Vionlabs
Moderator: Elizabeth Parks, President & CMO, Parks Associates
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9:45 AM
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Keynote: Ultra HD Content Services - Technology & Deployment Trends
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Nandhu Nandhakumar
President and Chair, Ultra HD Forum
SVP, Strategic Technologies, LG Electronics-Zenith R&D
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Various next-generation media formats are now available for adoption by service providers to deliver to their subscribers an enhanced viewing experience. These include higher pixel resolutions, wider color gamut, high dynamic range, high frame rate, etc. The Ultra HD Forum has been promoting the adoption of these technologies and also tracking the progress by service providers in providing these services to their subscriber. This keynote reviews some these technologies, the challenges, and the adoption trends.
Moderator: Jennifer Kent, VP, Research, Parks Associates
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10:15 AM
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Networking Break
Sponsored by Friend MTS
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10:45 AM
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Role of the Smart TV in Home Entertainment
Smart TVs now represent the most important point of entertainment aggregation, control, and data collection in the connected home. This session addresses how the smart TV business lifecycle has changed, how the value of the smart TV has grown as a result, and how the smart TV can benefit the media and entertainment ecosystem.
Nick Colsey, VP Business Development, Sony
Aileen Del Cid, Head of Marketing, Samsung TV Plus
Paul Kontonis, CMO, Revry
Kian Saneii, Founder, CEO, Independa
Geir Skaaden, EVP & Chief Products & Services Officer, Xperi
Moderator: Steve Hawley, Sr. Contributing Analyst, Parks Associates; Founder and Managing Director, Piracy Monitor
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11:30 AM
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Keynote
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Katherine Pond
Group Vice President, Platform Content and Partnerships
VIZIO
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Moderator: Jennifer Kent, VP, Research, Parks Associates
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12:00 PM
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Networking Lunch
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1:00 PM
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Understanding the Frustrated Sports Fan Experience
Sports programming is migrating from traditional broadcast television to internet streaming providers. The transition to multiple streaming platforms makes it challenging for sports fans to locate content. This presentation discusses sports fans' difficulty searching for content and how the industry addresses this challenge.
Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates
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1:15 PM
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Sports Media Rights: Deep Pockets and Big Money
Live sports programming is very expensive for broadcasters. However, sports programming increases advertising revenue, engagement, and new adoption. Big money and deep pockets are winning the media rights bidding wars. This session examines the shift of sports media rights to streaming services and its influence on traditional broadcast television.
Andrew Fleming, Chief Operating Officer, StreamLayer
Gabe Goodwin, President & Executive Producer, Blue Duck Media
Tom Kuhr, CMO, Greenfly
Jack Wilson, Director, Digital Content and Post-Production, Bally Sports
Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates
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2:00 PM
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Password Sharing: Protecting Content with New Revenue Models
Password sharing has become a hot topic as foundational streaming services explore business models to recoup lost revenue from password sharing. This session explores the advantages and disadvantages of implementing strategies to address password sharing, optimize potential resulting revenue growth, and preserve customer goodwill.
Ken Gerstein, VP Sales, NAGRA Anti-Piracy & NexGuard, NAGRA
Brian Kline, President, Penthera
Olga Kornienko, Co-Founder and COO, EZDRM
Katy Oberdiek, Director of Product Marketing, Intertrust
Moderator: Steve Hawley, Sr. Contributing Analyst, Parks Associates; Founder and Managing Director, Piracy Monitor
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2:45 PM
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Networking Break
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3:15 PM
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Engagement and Loyalty - The Power of Niche Services, Bundles, and Original Content
More than half of US broadband households now combine one of the Big 3 services with at least one other subscription OTT service to form their online video service portfolio. This session addresses growing consumer favor towards niche services and bundling, how niche services are adapting, and the role of the bundle in attracting and retaining new viewers.
Rob Dillon, Head of Product, Straight Arrow News
Anthony Jiwa, Chief Marketing Officer, OUTtv
Jim Long, CEO, Didja
Kent Rees, General Manager, CMO, FAST Studios and the Women’s Sports Network
Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates
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4:15 PM
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Keynote
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Daniel Rausch
Vice President, Entertainment Devices & Services
Amazon
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We’ve Evolved, Why Hasn’t TV?
Television was first successfully demonstrated on Sept. 7, 1927. Since then TVs have gotten thinner and faster, but they’re still dumb. What can we do to make the TV smart, personalized, intuitive, and capable of adapting to you?
Moderator: Elizabeth Parks, President & CMO, Parks Associates
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4:45 PM
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The Future of Live Content: News, Sports, Entertainment
Live content has become a key component of many service offerings and a staple of the consumer video portfolio, with good reason. Parks Associates research validates that consumers who regularly livestream content are highly engaged users. This session addresses live content's role and how it impacts decisions for future services.
John Petrocelli, Founder and CEO, Bulldog Digital Media
Erik Ramberg, VP, Business Development, New Markets, MediaKind
Marty Roberts, Senior Vice President of Product Strategy and Marketing, Brightcove
Michael Senzon, President, Digital, Allen Media Group
Moderator: Ross Rubin, Contributing Analyst, Parks Associates; Principal Analyst, Reticle Research
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5:30 PM
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Networking Reception
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Wednesday, Dec 14 - Technology Creating New Experiences
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8:00 AM
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Registration Open
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8:00 AM
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Continental Breakfast
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8:30 AM
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Welcome and Opening Presentation: Keeping up with Pace of Innovation
Jennifer Kent, VP, Research, Parks Associates
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8:45 AM
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 AVOD and FAST: The Future of TV
Due to the rising availability and popularity of ad-supported FAST and AVOD services, streamers are combining these free services with subscription OTT services to meet their consumption demands. This session examines the value of these services, how their business strategies both disrupt and enhance the streaming ecosystem and best practices in leveraging their rapid growth in the market.
Dallas Lawrence, SVP Brand Marketing and Communications, Samba TV
Shaheen Sayani, Head of Content Partnership Management, Samsung TV Plus
Jason Schaeffer, SVP, Head of Supply and Ad Sales Partnerships, Crackle Plus and Redbox
Tejas Shah, SVP, Commercial Strategy & Analytics, FilmRise
Moderator: Jennifer Kent, VP, Research, Parks Associates
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9:45 AM
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Keynote
Moderator: Elizabeth Parks, President & CMO, Parks Associates
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10:15 AM
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Networking Break
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10:45 AM
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Globalizing Streaming: Market Expansion
Netflix, Amazon, and Hulu may have reached saturation in the United States. Global expansion is a logical extension of many services' strategies to sustain growth beyond existing mature markets – but successful execution and finding prosperity is a challenge for all services. This session addresses the potential benefits, barriers and difficulties, and best practices for services’ worldwide growth strategies.
Curt Marvis, CEO and Co-Founder, QYOU Media
Jeremiah McMillan, Executive Producer, Ambush 8
Jeremy Simon, Vice President, Global Streaming Partnerships, VUBIQUITY
Moderator: Elizabeth Parks, President & CMO, Parks Associates
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11:15 AM
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OTT and Advertising: Placement and Purchasing
Data about consumer viewing allows for a continuously improved experience that can bring more relevant and personalized experiences for the viewer. Advertising partners can execute targeted marketing campaigns based on very specific interests and behaviors. New technologies also promise to bring the “shoppable ad” vision to reality on the TV through T-commerce experiences. This session addresses the new ways brands are advertising and partnering, as well as insight into transactions.
John Baker, Head of Communications Planning and Media, DiMassimo Goldstein (DiGo)
Field Garthwaite, Co-Founder, CEO, IRIS.TV
John Petrocelli, Founder and CEO, Bulldog Digital Media
Greg Riker, Chief Revenue Officer, ThinkAnalytics
Ravi Viswanathan, Strategic Partnerships Lead, YouTube/Google
Moderator: Jennifer Kent, VP, Research, Parks Associates
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12:00 PM
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Keynote
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Peter Scott
VP of Emerging Media and Innovation
WarnerMedia
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Moderator: Elizabeth Parks, President & CMO, Parks Associates
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12:30 PM
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Lunch and Interactive Networking
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1:30 PM
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Online Pay TV: Providing the Historical Linear TV Experience in a New Way
Traditional cable providers are working to move their services online while continuing to provide linear TV services. Bundling, aggregation, and acquisitions offer the traditional TV broadcaster a path forward. Parks Associates examines how legacy television service providers compete in the internet streaming wars.
Blair Harrison, CEO & Founder, Frequency
Tripp Hornick, Chief Operating Officer, Stage Access
Nick Oppenneer, Head of Product Growth, Sling TV
René Santaella, Chief Digital & Streaming Officer, Estrella Media, Inc.
Rajat Sharma, Senior Director, Media & Entertainment Industry Advisor, Salesforce
Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates
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2:30 PM
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Future Innovation: The Metaverse, NFTs, and Immersive Experiences
The evolution of streaming services is taking shape. The nature of online services allows for a more immersive television experience. This session examines whether or not new experiences will prove profitable.
Adam Arrigo, CEO and Co-Founder, Wave
Serhad Doken, Chief Technology Officer, Adeia
Tripp Hornick, Chief Operating Officer, Stage Access
Joey Janisheck, Chief Technology Officer, Darkblock
Lori Marion, Co-Founder and CEO, Fade Technology
Moderator: Ross Rubin, Contributing Analyst, Parks Associates; Principal Analyst, Reticle Research
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3:30 PM
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Closing Comments
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Thursday, January 26
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Explosion of Activity: the OTT Streaming Market
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11:00 AM CT
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Welcome and Analyst Insight
Moderator: Elizabeth Parks, President & CMO, Parks Associates
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11:15 AM CT
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Explosion of Activity: the OTT Streaming Market
The streaming wars enter a new era as the decline of pay TV and the steady emergence of streaming video services persist. Experimentation with hybrid business models and varied pricing tiers—providing customers with multiple options in how they watch video—will continue as SVOD business models strive for more revenue by incorporating TVOD and AVOD services. The inclusion of these models is more than a passing trend, and they will play a key role in the competition for viewer engagement. This session addresses the challenges facing the streaming industry as video service providers introduce new business models and seek profitability.
Danni Hemberger, Director, Product Marketing, Plex
Stacey Richman, Senior Vice President of Communications, Team Whistle
Bart Spriester, Vice President and General Manager, Streaming, Broadcast and Advertising, Comcast Technology Solutions
Jason Thibeault, Executive Director, Streaming Video Alliance
Moderator: Elizabeth Parks, President & CMO, Parks Associates
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12:00 PM CT
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Fireside Chat: Visionary Spotlight
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12:30 PM CT
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Maximizing Distribution: Aggregation and Bundles
Users are turning to aggregation and bundling options to help streamline their subscriptions. The more services consumers receive from a single source, the stickier the relationship with that source becomes. This session addresses the impact and challenges of bundling, including insight into metrics and advertising.
Scott Ehrlich, Chief Innovation Officer, Sinclair Broadcast Group
Jim Long, Chief Executive Officer, Didja
David Mühle, CEO, PlayPilot
Goutham Vinjamuri, COO, Quickplay
Moderator: Ross Rubin, Contributing Analyst, Parks Associates; Founder/Principal Analyst , Reticle Research
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1:30 PM CT
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Closing Comments
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