Data and Privacy Protections: Building a Trusted Smart Home

Wednesday, June 7, 2023 | 1 PM CT (2 PM ET / 11 AM PT)

Iris - Parks Associates free research WebcastComplete the form on this page to register for this webinar.

Co-hosted by Iris Powered by Generali and Parks Associates

Smart home device owners and those who are most likely to adopt these products report much higher rates of data privacy and security incidents than other consumers.

These consumers who own or are shopping for smart home devices are concerned about hackers as well as technology companies in the protection of their data and privacy, and consumer trust is now a key differentiator for players in the connected home space.

This webinar provides insight into the changing relationship that brands and service providers now have with consumers, where security protections are part of doing business and solutions can be easy, seamless, and can ultimately help strengthen the long-term customer relationship. Webinar speakers highlight new ways to build trust with customers, including education on MFA and software updates, communication on privacy policies, and delivering simple support and onboarding processes to customers.

Parks Associates’ research finds 72% of smart home product owners are concerned with the security of the personal data that is collected and transmitted by their smart home products. This webinar shares strategies to build consumer trust and help combat identity theft, fraud, and invasive data collection.


Eugenia Blackstone, CMO, Iris Powered by Generali

Greg Baldauf, Director, Revenue Edge SmartLife Partnerships, Calix

Desiree Mejia, Chief Operating Officer, SkyBell Technologies

Jennifer Kent, VP, Research, Parks Associates

Greg Baldauf Greg Baldauf, Director, Revenue Edge SmartLife Partnerships, Calix

Always wanting to stay one step ahead of his kids and technology, Greg is passionate about the connected home industry and how it can bring tangible value to people and businesses everywhere. Greg joined Calix in 2018 and leads the solution partnership team.

Calix is the leading FTTx provider of software and hardware solutions to the regional service provider market in North America and around the globe. Today, Calix supports over 1,800 Fiber based ISPs, enabling them to bring best-in-class turn-key solutions to market through strategic solutions partners.

After investing well over $1B in building a world-class fiber software platform, the Calix ecosystem allows ISPs to easily deliver and launch new fully managed services in a fraction of the time creating long term value for end-subscribers. So far, Calix has launched and announced 11 different managed services via partnerships across several categories with more to come.  

Eugenia Blackstone Eugenia Blackstone, CMO, Iris Powered by Generali

Eugenia Blackstone is the Chief Marketing Officer for Iris Powered by Generali, a division of Generali Global Assistance (GGA) and part of the larger Generali Group. Eugenia has been responsible for developing comprehensive marketing strategies for GGA's global identity protection solutions, now offered under the Iris Powered by Generali brand, for over a decade starting as a marketing manager for the business before serving as a Director of Marketing and VP of Global Marketing ahead of her current tenure as CMO. During her time at Iris, the brand's marketing campaigns have been recognized for multiple awards, including two Gold Globees for Marketing Campaign of the Year in 2022. Prior to her time marketing identity protection services, Eugenia worked in marketing for major industrial equipment brands, CNH Industrial and Caterpillar. Eugenia received her Bachelors of Science in Marketing from North Carolina Agricultural and Technical State University. 

Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Desiree Mejia Desiree Mejia, Chief Operating Officer, SkyBell Technologies, Inc.

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