Press Releases

Paramount, Didja, Firstlight Media, Endeavor Streaming, and more address the role of personalization and discovery in driving higher viewer engagement

Parks Associates will host “Personalization and the New Video Viewer” virtually on Thursday, July 21, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media. The firm’s research reveals that streaming opens the door to more immersive, engaging experiences for consumers, such as co-viewing s ...read more

OTT: Perception, Use, and Business Models highlights viewer preferences for OTT business models and conversion rates for OTT trials

International research firm Parks Associates’ new consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.

Future of Video in-person sessions return to address the latest trends and market developments in the online video services space

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media on December 12-14 at the Marina del Rey Marriott in Marina del Rey, CA. The research firm’s landmark OTT Video Market Tracker service recently reported service-stacking is at an all-time high in the US. Parks Associates’ quarterly survey of 10,000 US intern ...read more

New research highlights interest in smart appliances and consumer shopping behaviors for smart home solutions

Parks Associates’ new consumer research Smart Home Products: Mapping the Buyer Journey reveals smart home shoppers collect information from a mix of online and in-store sources when researching products. Smart home buyers researched product information from an average of more than two different types of sources before making a purchase decision. The consumer study pr ...read more

Eliq, Eaton, Zen Ecosystems, NRG Energy, and more to speak at Smart Energy Summit

Parks Associates’ smart thermostat research finds 29% of US internet households plan to buy one of these devices in the next six months. Smart Thermostat Market Assessment finds that adoption of smart thermostats has been flat for several years, at 13% of US internet households, despite owners reporting savings that meet or exceed their expectations. The international research firm today hosts ...read more

Orro, Smart Energy Water, Homebase, NRG Energy, and more to speak at Smart Energy Summit

Parks Associates latest consumer study,“Smart Energy at Home: Renewable, Responsive, Resilient,” reveals most consumers want to use less energy and view energy costs as too high—50% of US internet households earning more than $100,000 annually say their electricity costs are too high. The international research firm will share insights into consumer adoption of smart energy devices and i ...read more

Industry webinar, in cooperation with Schneider Electric, features insights on opportunities, challenges, and trends in home energy

Parks Associates research reveals consumer interest in renewables is growing stronger—56% of US internet households would select renewables as an energy source if costs were the same and 36% say they would pay more to use power from renewable sources.  The webinar “Smart Home Energy Solutions: Making a Complex Future Simple” on Thursday, June 28 ...read more

Parks Associates’ Connected Health Summit highlights opportunities for healthcare and smart home providers to bring solutions and new experiences to consumers  

Parks Associates hosted the Connected Health Summit session “Smart Home and Health: Modern Living” on Thursday, June 16, to discuss new solutions and services from health and smart home providers. The ninth annual Connected Health Summit, sponsored by ADT Medical Alert, Alarm.com, EarlySense, Johnson Controls, Rapid ...read more